Photography at this point is second nature to me, but design on the other hand, is something I’m just starting to get familiar with. Working with Adobe Illustrator wasn’t as intuitive as I thought it was going to be, and was much more complicated than its cousin, Photoshop.
Right now, I’m taking a course as a part of my masters — Communication Design. (Previous assignment can be seen here…) Our second assignment was to create an advocacy poster. At the time, the DOMA and Prop 8 hearings were going on, and I wanted to create something about gay marriage and human rights… But as you can see, that’s not exactly how things turned out…
For my advocacy poster, my original idea was much different. My first poster design was for human rights, specifically in relation to the Supreme Court’s hearing on gay marriage. After class, I was mulling over my concept and thought it was just too complicated. My cat was being very photogenic, and I captured the image for the poster that night. Immediately after looking at the image, the idea popped into my head.
I decided that with the image effects, and the concept of an abandoned, shelter pet, a grungy, bold typeface would be the best choice to capture attention and keep with the theme of the poster. The simple statement, “Adopt a Shelter Pet,” drives the message home, to make sure the idea is clear, and I added the logo of a local shelter to make it a little more real.